Horrible shopping experiences have given you PTSD - Post Traumatic Shopping Disorder. Snobby boutiques made you feel “unworthy,” rude clerks abandoned you … whatever triggered your PTSD, now you’re wearing out-of-date or ill-fitting clothes because you’d rather “get by” with what’s in your closet than face the undermining process of shopping.
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Nothing fits right! Wearing clothes that aren’t meant for your body type is demoralizing. You love your figure, but you’ve spent years feeling like most designers have forgotten women shaped like you. Or maybe weight gain or loss, having a baby, or the natural changes of aging have presented you with new fit challenges. It’s time to forget the past, and flatter the body you have.
I’ll make shopping quick, focused, productive and effective. My experience in understanding the specific wardrobe needs of a target customer enables me to minimize unnecessary time spent trying on the wrong things and searching for the right ones. I’m a fit expert, and we’ll focus on the silhouettes that will flatter your body shape. My awareness of the aesthetic and price architecture of the broad and diverse retail landscape will allow us to shop only at the stores I know will fit within your budget and lifestyle. We’ll hone in on where to go, and we’ll get in and out of each store quickly.Better yet, let me be a personal shopper that does the legwork. For an additional charge, while you’re catching a show at The Goodman I’ll pound the pavement on your behalf. I’ll bring the perfect choices to your home, where you can try them on in the comfort and convenience of your own bedroom. Whether we shop together or I do it for you, my service will free you to spend more time doing what you really enjoy and make you look great doing it.

Shopping? Ugh! You’d rather be anywhere but a crowded store. Your free time is precious, and every hour you spend in a dressing room trying on clothes is an hour you’re not out at the Art Institute, doing yoga, wowing them at the office, lunching with friends, or exploring the park with your kids. You consider shopping for clothes a chore that takes you away from what you truly enjoy.
It’s natural to gravitate towards purchasing in your comfort zone, more of what’s already in your closet. Think of me as the friend who will give the “you don’t need any more black pants” speech. My experience in editing and creating unique collections for a diverse range of customers has made me an expert in how to champion your style versus forcing mine on you. By understanding your style sensibility, I’ll also encourage you to branch outside of your “usual routine,” and I’ll surprise you with perfect pieces that you may have passed by. I’ll help you understand what’s a great investment, though it may be out of your usual price range, and what’s not worth even half the sale price. I’m a wardrobe consultant who is honest about what’s flattering and what isn’t.  I’ll be honest about what’s flattering and what isn’t. I’ll help you try new things while giving you the confidence that you’re taking informed risks with your wardrobe. I’ll be the shopping pal you always dreamed of … the one where you don’t have to watch her try on clothes in return! 

You enjoy shopping, but it would be more fun and productive with an expert partner in finding the perfect things for you. You just want a second set of eyes that will confirm you’re making the right closet edits, help you maximize what you already have, and guide you toward some fabulous new choices that don’t repeat what’s already in your closet.
I’m a friendly, approachable expert who will make shopping fun again by eliminating the root cause of your trauma. My experience working on the retail floor has given me zero-tolerance for the “mean girls” who think working in a boutique is a license to judge their customers. The time I’ve spent assessing the product and in-store experience of retailers across the city allows us to skip the “holier than thou” stores that don’t deserve your time or money, and head straight for those that will delight you with their warmth and exceptional service. 

Stop staring into your closet, hoping perfect outfits will appear or cringing at the options you have. No one wants to look back at her pictures and ask herself “What was I thinking?” Let me take some pressure off and make you excited to be the center of attention. My experience in merchandising occasion-basedcollections makes me an expert in creating outfits perfect for all of your bridal events. We’ll work together to detail an event-by-event wardrobe strategy that will make you the bride everyone dreams of being— the calm, cool, collected beauty who’s having a blast at her own parties. 


You want to look fabulous during one the most photographed times of your life–the engagement parties, bridal showers, bachelorette parties, the rehearsal dinner, the honeymoon–but right now you’re overwhelmed with caterers, florists, and your future mother-in-law. Who has time to think about shopping for anything but a wedding dress?
You want to be the forward thinking gal, not the helpless fashion victim, and let’s face it: some trends just aren’t worth interpreting. I can help you insure you’re taking the right risks by sharing my years of homework with you. My experience working closely with designers has given me outstanding trend forecasting skills, and I have the insights of an industry-insider on where to see what’s happening before it happens. Our time together will help you develop an intuitive sense for spotting forward-thinking trends before they go mainstream. Let me strengthen your ability to spot the lines between relevant and ridiculous, timeless and tragic, trend-right and trendy, so you’re always the epitome of style. You can rely on me to be your trend-focused fashion consultant. 

Your goal isn’t just to be on top of the most relevant trends, you really want to be ahead of the curve. You adore shopping, you have fun with fashion, and you’re bold enough to take risks with your clothes. You secretly aspire to be the one who has all of your friends saying, “How does she always get it six months before the rest of us?”
I’ve spent years listening to women discuss their fit issues, and you are not alone in your fit frustration! The good news is that when clothes are the right fit for your shape, you look great in everything. My experiences in working with technical designers and fit models, leading fit clinics with hundreds of women across the country, and conducting comparative fit analyses of many major retailers, has given me an expertise in diagnosing what will and won’t work for your shape. I’m well versed in what brands are best for what body types, and will focus our shopping on the brands that will work for you. I will never ask you to “self diagnose” your body shape, as research shows that most women misdiagnose their shape. I will ask you how you like your clothes to fit, and what your fit frustrations are. Through a series of questions I’ll be able to assess exactly what fit issues pertain to your individual shape, and help you find the clothes that flatter your gorgeous self.

Whether it’s the perfect suit for one big day or an entirely new work wardrobe, I’ll help you stand out among the crowd. The “rules” of work attire have changed, and my experience merchandising collections for retailers that the majority of shoppers identify as their “work destinations” has made me an expert in understanding what modern women want in a work wardrobe. The key to a strong work wardrobe is versatility, so we’ll focus on outfits that will take you from your desk straight to dinner. Because work items tend to be a bit more expensive than casual pieces, I’ll teach you how to maximize your work wardrobe to make the most of your investment. We’ll focus on foundation pieces that will defy changing seasonal trends, and find items that can pull double-duty as great looks for Saturday night or Sunday brunch. I’m a personal stylist that will make your work wardrobe work for you.  

You’re entering a new phase of your professional life, and your wardrobe needs a promotion too. Residents and grad students stepping out of scrubs and jeans, mid-career women trading a corporate environment for a casual one, stay-at-home moms who don’t want to re-enter the workforce in suits from the last century … what does "dressing for success" mean in this phase of your career?
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